Page 45 - CMA Journal (Nov-Dec 2024)
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F oc us  S ec t ion


              Role of Digital Tools in Enhancing Sustainability    can trace raw materials and monitor supply chains to                                                                                     •   Millat Tractors  utilizes  real-time  data  platforms  to
              Reporting                                            ensure sustainable practices are followed. Although                                                                                          monitor energy consumption, achieving a 10%
                                                                   blockchain adoption in Pakistan remains limited, its
              Digital tools are revolutionizing the way businesses collect,   potential to enhance supply chain transparency and                                                                                reduction in energy use per unit of production in 2023.
              analyze, and disclose ESG data. These  technologies  not   strengthen responsible business practices is                                                                                       •   Unilever Pakistan has implemented platforms like
              only improve the accuracy of reporting but also reduce the   signi cant. PwC’s report reveals that 53% of                                                                                         Measurabl to streamline sustainability reporting,
              time required to generate reports, ensuring compliance   businesses are exploring blockchain to improve                                                                                           leading to a 15% reduction in packaging waste in
              with global standards. Deloitte's 2024 CxO Sustainability   transparency in ESG reporting.                                                                                                        2023 while improving energy e ciency.
              Report underscores that  43% of businesses view
              automation, including technologies like AI, machine   4)  Cloud-Based Reporting Platforms:  Cloud-based                                                                                       Recommendations for Strengthening
              learning, and blockchain, as crucial to driving operational   platforms are essential for automating the collection,                                                                          Sustainability Reporting in Pakistan
              e ciency and improving sustainability outcomes.      storage, and analysis of ESG data. These platforms                                                                                       To further enhance sustainability reporting in Pakistan,
                                                                   enable businesses to centralize their ESG data,
 Sustainability has evolved from a peripheral issue to a   long-term  corporate  By adopting these digital tools, businesses can not only   improve collaboration across departments, and                   the recommended actions are:
 core element of corporate strategy. As global   value. Furthermore, 85%   reduce their carbon footprints and optimize energy use   ensure compliance with local and international   •  Lack of Skilled Workforce:  A  shortage  of expertise  in   •  Invest in Digital Infrastructure: Expanding access to
 environmental  concerns  intensify  and  societal  of global companies   but also enhance operational e ciency, leading to cost   sustainability standards. According to PwC, 60% of    elds such as AI, blockchain, and IoT hinders the   digital infrastructure,  particularly for SMEs, will enable
 expectations shift, businesses are increasingly turning to   increased their invest-   savings and improved pro tability while meeting   businesses have adopted cloud-based solutions for   widespread  adoption  of  these  technologies.  businesses to make better use of sustainability reporting
 digital tools to advance their sustainability agendas and   ments in sustainability   sustainability goals. For instance, AI and Machine   ESG reporting, reducing the need for physical   Addressing this skills  gap through targeted training   tools.
 comply with environmental, social, and governance (ESG)   in 2024, demonstrating   Learning (ML) analyze massive datasets, predict future   infrastructure while enhancing operational e ciency.  programs is crucial for broader adoption.
 standards. This article explores the transformative role of   a  broader  shift  toward   sustainability challenges, and provide actionable insights     Opportunities                                     •  Incentivize  Green Technologies:  Tax incentives  for
 digital tools in sustainability reporting with a special focus   embedding  sustainable   to guide decision-making.  5)  Internet of Things (IoT): The Internet of Things (IoT)                              businesses adopting green technologies can encourage
 on how these tools are advancing ESG practices within   practices in business   The same report indicates that 55% of global businesses   provides real-time data on key sustainability metrics   •  Attracting International Investment:  As  global   digital tool adoption for sustainability.
 Pakistan’s emerging sustainability landscape.  strategies  to  foster  have seen tangible improvements in sustainability   such as energy consumption, water usage,   investors increasingly prioritize sustainability, Pakistani   •  Foster Public-Private Collaboration: Strengthening
                                                                   emissions, and  waste. IoT devices continuously
 Global Perspective on Sustainability Reporting  innovation, create value,   practices through investments in AI and ML, particularly in   monitor these metrics, enabling businesses to   companies that adopt digital tools for enhanced ESG   cooperation  between  the  government,  private  sector,
 and mitigate risks.                                                                                                                                         reporting will be better positioned to attract  foreign
 Sustainability reporting has become a fundamental   Pakistan’s Emerging  resource optimization and carbon reduction. While these   optimize  resource  consumption  and  reduce  their   capital. Aligning with international standards can help   and technology providers will accelerate digital tool
 aspect of corporate transparency across the globe.   Sustainability   tools are still being introduced in Pakistan, industries such   environmental impact. In Pakistan, industries such as   these businesses compete globally.  adoption.
 Companies now face heightened demands from   Landscape  as energy and manufacturing are beginning to explore   agriculture,  energy,  and  manufacturing  are                                              •  Engage the Financial Sector: The  nancial sector can
 regulators, investors, and consumers for credible and   their potential to enhance ESG practices.  beginning to embrace IoT technologies. IoT-enabled    •  Enhancing Brand Reputation: Transparent  ESG     drive sustainability by incorporating ESG factors into
 accurate data regarding their ESG activities. Regulatory   Sustainability reporting in Pakistan is still in its nascent   Some of the key digital tools reshaping   devices can help optimize irrigation in agriculture,   reporting strengthens a company’s brand reputation.   investment decisions, encouraging businesses to
 frameworks,  such  as the European  Union’s  Corporate   stages compared to more developed economies.   reduce water wastage, and track emissions in        By adopting digital tools, businesses can demonstrate   implement robust sustainability practices.
 Sustainability Reporting Directive (CSRD) and the U.S.   However,  the  Securities  and  Exchange Commission  of   sustainability reporting include:  manufacturing. PwC's report indicates that 47% of   their commitment to responsible environmental and
 Securities  and  Exchange  Commission’s  (SEC)  Pakistan (SECP) has taken signi cant steps toward   1)  Data Management Platforms (DMPs): Data   businesses are utilizing IoT to monitor and optimize   social practices, which in turn fosters consumer loyalty.  •  Invest in Climate Data: Expanding investments in
 climate-related disclosure guidelines, are establishing   improving ESG transparency.  Through the issuance of   Management Platforms (DMPs) centralize ESG data   sustainability metrics.                   climate-related data technologies will improve
 rigorous standards for ESG reporting. These frameworks   guidelines encouraging publicly listed companies to   collection and  analysis, enabling  businesses to   Pakistan’s agriculture sector, which is vital to its economy,   •  Boosting  Operational E ciency:  Digital tools not   reporting accuracy and help Pakistani businesses meet
 require businesses to disclose detailed, standardized ESG   report on their ESG performance, the SECP has set the   faces signi cant sustainability challenges, particularly   only improve reporting accuracy but also streamline   global sustainability standards.
 data, enabling stakeholders to evaluate sustainability   foundation for greater corporate responsibility in   streamline operations such as energy use, waste   concerning  water usage  and carbon  emissions.  The   operations, reduce waste, and optimize resource   Conclusion
 performance e ectively.  Pakistan. While the banking and manufacturing sectors   management, and supply chains within a single   adoption of digital tools like IoT-enabled irrigation   usage, leading to greater operational e ciency and
 are making strides, other critical industries like   system.  This leads to more consistent and timely   systems can help optimize water use, reduce waste, and   pro tability.                            Digital tools are transforming sustainability reporting by
 According to PwC's Banking Publication 2024 – Road to   reporting, especially in Pakistan, where fragmented                                              Enhancing Sustainability Reporting                enabling companies to collect, analyze, and disclose ESG
 Sustainability,  77% of banking executives expect   agriculture and technology must also embrace   data systems often present challenges. According to   improve crop yields. Companies such as Cropster and   data  more  e ciently.  As  global  sustainability
 regulations on sustainability disclosures to tighten within   sustainability solutions to mitigate environmental   PwC's 2024 report, 62% of  nancial institutions have   AgriSense in Pakistan are utilizing data management   through Digital Tools  expectations rise, adopting these technologies has
 the next  ve years, signaling growing global demand for   impact and stay competitive globally.  adopted DMPs to centralize ESG data, improving   platforms to monitor soil moisture, crop health, and   Several  leading  Pakistani  companies have  successfully   become essential for businesses to remain competitive.
 ESG transparency. In line with this trend, the Deloitte CxO   Pakistan’s vulnerability to climate change, highlighted by   reporting accuracy and facilitating more informed   weather patterns. These technologies optimize irrigation   adopted digital tools to enhance their sustainability   While challenges such as technological gaps and
 Sustainability Report 2024 notes that 60% of CEOs now   the 2022  oods that caused over $14.9 billion in   decision-making.  and  reduce  pesticide  use,  ultimately  contributing  to   reporting practices, demonstrating the potential for
 prioritize climate-related risks, and more than half   damages, underscores the urgent need for businesses   more sustainable farming practices. This not only helps   others to follow suit:              regulatory hurdles persist, digital solutions o er
 recognize  that  sustainability  will  signi cantly  in uence   across sectors to integrate sustainable practices into their   2)  Arti cial Intelligence (AI) and Machine Learning   farmers meet local regulations but also positions them   signi cant bene ts, including operational improvements
 operations. In alignment with the Paris Agreement,   (ML): Arti cial Intelligence (AI) and Machine Learning   favorably in global supply chains, where sustainable   •  Engro  Corporation automated the collection of   and increased transparency.
 Pakistan has committed to reducing its greenhouse gas   (ML) are essential technologies for analyzing large ESG   sourcing is becoming increasingly important.  environmental data, including energy consumption   By embracing these tools, Pakistan can not only
 emissions and enhancing climate resilience. This further   datasets, identifying patterns, and  predicting  future   Challenges and Opportunities for Businesses in Pakistan  and emissions, resulting in a 19% reduction in energy   strengthen its sustainability practices but also position
 emphasizes  the necessity for  businesses  operating in   sustainability challenges to enhance decision-making.                                             use per unit of production from 2021 to 2023.  itself as a regional leader in ESG standards. With the right
 Pakistan to adopt sustainable practices.  These technologies optimize resource usage, reduce   While digital tools o er signi cant bene ts for           •  Habib Bank Limited (HBL)  tracks its carbon    investments in infrastructure, training, and public-private
                                                                sustainability reporting,  businesses in  Pakistan  face
 Moreover, growing investor awareness of environmental   waste, and manage carbon emissions. PwC's 2024   several challenges in adopting these technologies.  emissions, water usage, and waste management using   collaboration, businesses in Pakistan can unlock new
 risks and increasing consumer demand for transparency   publication reveals that 45% of businesses have   Challenges                                        digital platforms, achieving a 5% reduction in its   market  opportunities, attract  international investment,
 in business operations are compelling companies in   integrated AI and ML into their sustainability e orts.                                                 carbon footprint in 2023.                      and build a more sustainable and pro table future.
 Pakistan to adopt more robust sustainability reporting   3)  Blockchain for Enhanced Transparency: Blockchain   • Overcoming  Infrastructural  and  Regulatory                                              About the Author:  Raeenah Junaid Siddiqui,  an  Associate
 practices. With international investors and global supply   technology ensures transparency and accountability   Hurdles: Limited access to digital infrastructure and   •  Faysal Bank uses digital tools to align its ESG reports   Member of the Institute of Cost and Management Accountants of
 chains demanding clear ESG disclosures, Pakistani   in sustainability reporting by providing an   evolving regulatory frameworks present signi cant         with global standards like the Global Reporting   Pakistan (ICMAP) and the Pakistan Institute of Public Finance
 businesses  utilizing  digital  tools  for  sustainability   immutable, veri able record of transactions. This is   challenges for businesses in Pakistan, often resulting   Initiative (GRI) and the UN Sustainable Development   Accountants (PIPFA), currently serves as Assistant Director of
 reporting can gain a competitive edge, attract   especially  important  for  verifying  ESG  claims.  In   in  ine ciencies  and hindering  the  full  adoption  of   Goals  (SDGs),  facilitating  better  access  to  Examinations at ICMAP. She has around seven years of experience of
 investment, and enhance consumer trust.                          digital solutions.                                                                         international markets.                          working in the  nancial services and education sectors in Pakistan.
                 industries such as agriculture and textiles, blockchain
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