Page 71 - CMA Journal (July-August 2025)

Budget Special
Survey Report

ICMA-Gallup Survey on Use of Data Analytics

by Finance Professionals in Pakistan

Preamble professionals in Pakistan are using data analytics. The
questionnaire was designed by ICMA, with Gallup adding
ICMA, in collaboration with Gallup Pakistan, conducted a refinements to enhance its effectiveness. The survey was
survey in July 2025 to explore how finance professionals hosted online, shared through a group link, and also
in Pakistan are applying data analytics. The study circulated by ICMA from its own platform. To expand
highlights how analytics is shaping decision-making, outreach, Gallup further emailed it to over 5,000
efficiency, and business growth in the finance sector.
individuals, including ICMA members. The survey
The results are published in this issue of the Chartered remained open for six weeks and closed on August 15,
Management Accountant Journal under the theme 2025. All responses were carefully reviewed and analyzed
Fintech Innovations & Data Analytics. We believe the using statistical software. The key findings were shared
insights will help our members, students, and readers with ICMA, which further reviewed the report and
better understand the adoption, benefits, and challenges enriched it with value additions in line with its policy,
of data analytics in today’s financial landscape. ensuring greater relevance and insight for its members
and readers.
Survey Methodology

Gallup Pakistan, in collaboration with ICMA, conducted
an opinion-based survey to understand how finance
Survey Results

94% of organizations in Pakistan actively leverage analytics

To what extent is data analytics used in your organization?

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Analytics is widely adopted across organizations in Pakistan, with 94% actively using it. 16% have fully
integrated analytics into their processes, 37% use it regularly to support decision-making, and 41% utilize it
on an occasional basis for reporting and monitoring. Only 6% remain in the pilot or testing phase.
ICMA’s Chartered Management Accountant, Jul-Aug 2025 69